Visitors spent $14.3 billion in San Diego County this fiscal year. It’s up from the $5.2 billion at the pandemic’s peak.
“We had a record-breaking year in visitor spend, economic impact and just an overall return on investment into our industry,” Coker said. “I'm here at this time because it's sort of off before the holidays, before Thanksgiving and Christmas, and not as many people.”“None of this high rise was here and it's a lot more crowded and well built... built Up!" she said.