Expand global halal export market reach, Ahmad Zahid tells Bumiputera entrepreneurs

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KUALA LUMPUR: Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi has urged Bumiputera entrepreneurs to expand their reach in the global halal expo...

: Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi has urged Bumiputera entrepreneurs to expand their reach in the global halal export market, moving beyond the food and beverage sector into segments like ingredients, cosmetics, and pharmaceuticals.

Ahmad Zahid, who is also the Malaysia Halal Council chairman, said that Bumiputera entrepreneurs should be aware of the vastness of the global halal market, which sees demand stemming from both Muslim and non-Muslim consumers who place importance on cleanliness. At the same time, Ahmad Zahid, who is also the Rural and Regional Development Minister, reminded Bumiputera entrepreneurs against adopting the 3T or ‘Tanam, Tinggal and Tuai’ concept, especially within the halal ingredients sector.

“However, with the grants and training available, we must seize this opportunity to transition from micro-entrepreneurs to medium entrepreneurs and export products through Matrade , HDC , and participation in Mihas and Halfest ,“ he said. He said that based on data, only 3,562 Bumiputera companies obtained halal certification compared to 5,600 non-Bumiputera companies in 2023.

“Certification schemes placed under the High Critical category, with a maximum application review period of 14 working days, cover food and beverage products, cosmetics, consumer goods, medical devices, pharmaceuticals, and food premises .

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