anniversary of its first genderless perfume with the rollout of two new scents, Fleur de Peau and Tempo, as well as a pop-up store in New York’s trendy SoHo shopping district.discusses the reason for the SoHo pop-up, how the business has evolved since the launch of the L’Eau eau de toilette in 1968, the market for genderless perfumes, state of the fragrance market and the push to open more retail stores worldwide.
The pop-up was designed to offer a new discovery from what we usually do creatively and provides visitors a true diptyque experience. Niche brands are no longer independent, as many key players have been acquired by large conglomerates in recent years. While Diptyque's products are touted as unisex, obviously men have different tastes from women in terms of their fragrance choices. How do you handle that scenario?
Unisex implies that a fragrance is created with men and women in mind equally, while gender-free describes a scent that is created with neither men nor women in mind.