Collapse of Ellies points to much larger issue in SA’s world of business development

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Instead of investing in the development of their brand, Ellies products just sat on a random shelf somewhere in a Builders Warehouse.

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Ellies Holdings receives buyout offers to save the companyEllies Holdings, the main operating subsidiary of Ellies Holdings, has received buyout offers from unnamed third parties that its CEO believes could save the company. This comes after the company failed to secure backing from its bankers for an acquisition that formed a key part of its turnaround plan.
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Ellies, JSE-listed electronics manufacturer, to be liquidated after failed business rescue effortsJSE-listed electronics manufacturer and distributor Ellies is being liquidated after business rescue efforts failed to bear fruit. The company announced that attempts to resuscitate the business had gone belly up.
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