The visual identity was inspired by the concept of fusion. Fusion is described as an occasion when two or more things join or are combined; the technique of joining atoms in a reaction that produces energy. For example, the powerful combination of Access Bank and Diamond Bank has the energy and the ambition to revolutionize banking in Africa and, in doing so, ensure our continent takes its rightful place on the world stage.
What were the challenges in merging two distinct banks that have different cultures, to act and move as one? That resonated very well with all our teams. We made sure everyone was up-to-date every step of the way with newsletters, podcasts, videos and town halls that served to answer questions and unite staff around the cause. From the beginning, everyone understood the relevance of our proposal and how it would pay off.
For now, product offerings and benefits remain the same. What does change is service, which we will continue to improve. We have taken measures to make customers’ lives easier, like the integration of ATMs. With their comfort in mind, account numbers stayed the same, as did theirrelationship managers and all benefits they have.
We have a strong track record of M&A in Nigerian banking and have previously demonstrated our integration capabilities in the successful acquisition and subsequent absorption of six institutions in the past 15 years.