In the rapidly evolving world of marketing, new technology and shifting consumer behaviour present significant opportunities for businesses to position and build their brands. Discovery Limited, who was recently awarded as the 2024 Marketing Organisation of the Year in South Africa by the Marketing Achievement Awards, actively cultivates a brand and marketing-centred culture to enable and accelerate the brand’s growth.
Discovery’s business model, which is built on creating shared value for the business, clients and society, is central to the brand’s unique value proposition. Bhorat expands on this, “At Discovery, we think differently about client needs and what drives risk and behaviour, and how we can improve risk outcomes for our clients and our business.