In today's media landscape, public relations and communications agencies must do more than send a press release or write a social media post. With rapidly evolving technology and modes of communication, a successful agency must become a jack-of-all-trades—providing an array of services across several sectors and specializations.Newsweek, in partnership with data intelligence platform Statista, recently ranked 150 of America's Best Public Relations Agencies.
For Howe, this includes the volatility of geopolitics, the early integration of generative artificial intelligence and the threat of misinformation. Howe notes, however, that Weber has been intentionally built to navigate this new and evolving global landscape with an agility that she said allows the company to 'stay ahead of shifting tides.