The phrase “cut through the white noise” is considered sound advice in business—focusing only on the important things and drowning out the excess chatter. But what if the white noise is the key to your success, especially in the developing or pivoting stages?
Early validation and course correction: if several people identify the same potential issue with your concept, it’s an inclination to step back and re-evaluate. This feedback loop early on can save time and resources. Saigal also realized that many of them had budget constraints to deal with. Unfortunately, many of their clients wanted a mentorship program, which didn’t align with the GE vision. Instead of building something and looking for users, the cofounder backtracked and looked for the founders’ pain points—her conclusion: many lacked public relations and the foundation for hiring a publicist.
Saigal was hesitant to niche down. She felt like she was leaving a lot of money on the table. However, listening to others’ feedback gave the company a unique position within the market. GE now partners with the New York Small Business Development Center, where it will start hosting state-wide educational webinars this month.Cultivate a reflective approach: actively seek out perspectives that differ from your own. Then, take the time to reflect on them.