A start-up that's building a 'one-tap' mortgage application tool is now jumping into the auto-loan market

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Blend has been working toward an ambitious goal of reducing the mortgage-application process to a single tap — and autos loans are next.

has been moving toward an ambitious goal: simplify the mortgage-application process to the point that prospective buyers can find out whether they qualify for a home loan, and how much they can borrow, nearly instantaneously.

"Because our system is intelligent and we help eliminate a lot of the types of documents that were historically needed by using data instead, the process is lower friction, lower cost as well for the lender," founder and CEO Nima Ghamsari told Business Insider. They're getting closer to making the single-tap experience a reality. The company told Business Insider that it's actively developing a one-tap solution with a couple clients, and a rollout could be deployed in the next year or two.

 

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