Collaborative earning app Fluz has unveiled a playful new identity that's re-energising the world of financial branding. With a fresh visual revamp packed with personality, the new design aims to capture the imagination of a contemporary audience with its bold design and immersive touch points. , yet Fluz's new look proves that punchy and impactful visuals play a big part in creating a memorable identity.
The brand's playful spirit can be seen reflected in its logo – a portal into Fluz's confident and creative spirit."The Fluz logo was designed to be a bold and confident wordmark, reflecting the brand's mission of maximizing money," Arthur says."The goal was to create a powerful visual anchor that would resonate at a large scale, helping to build brand equity and connect with both current and potential users effectively.
However, it wasn't a project without hurdles, as Arthur explains:"The biggest challenge was ensuring the new identity remained true to Fluz’s mission while appealing to a younger audience." While the team embraced the free-flowing spirit of the younger demographic, Arthur says"Balancing the playful elements with the need for a credible and trustworthy financial platform required careful consideration.