FILE - The Olympic rings are set up at Trocadero plaza that overlooks the Eiffel Tower in Paris, Sept. 14, 2017. They are a giant business that generates billions of dollars in income for the International Olympic Committee. FILE - The countdown clock reading 100 days before the Paris 2024 Olympic Games opening ceremony is seen April 17, 2024 in Paris. They are a giant business that generates billions of dollars in income for the International Olympic Committee.
They are a giant business that generates billions of dollars in income for the International Olympic Committee. They’re also a proxy for geopolitical influence seen through the standings in the medal tables, the presence of world leaders at the opening ceremony and the national anthems serenading gold-medal winners.The International Olympic Committee is a not-for-profit, nongovernmental body based in Lausanne, Switzerland.