I’m an ethical sex coach – the industry is rife with abuse

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A good sex coach is a professional who helps people achieve their sexual goals, but many abuse their practice, says Lucy Rowett, and people don't know how to spot a dodgy practitioner

A good sex coach is a professional who helps people achieve their sexual goals, but many abuse their practice, says Lucy Rowett, and people don't know how to spot a dodgy practitioner, my work is to help people with sexual concerns – such as difficulty having an orgasm, sexual confidence, mismatched libido, or sexual shame – to overcome them and have a fulfilling intimate life.

He told me they had either been hitting on their students, sleeping with their clients, pressuring students or clients into sexual activity, or even grooming students or clients to be in sexual relationships with them. I shouldn’t have been surprised then and I’m definitely not surprised now whenever I hear of abusive practitioners.and trainer Michael Lousada was taken to civil court over allegedly sexually assaulting Ella Janneh in a session.

A good sex coach is a professional who helps people achieve their sexual goals. I’ve helped clients have pleasurable sex after vaginismus, release a lot of sexual shame so they feel good in their bodies, be able to finally ask for what they want in bed, confidently navigate dating and hooking up, and have more orgasms.

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