Mortgage company Guaranteed Rate changing its name to Rate

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Chicago-based mortgage company Guaranteed Rate is changing its name to Rate, according to company communications reviewed by the Tribune.

The Guaranteed Rate logo is shown on the big screen in August 2016 at what was then known as U.S. Cellular Field. The name changed to Guaranteed Rate Field later that year.

The company’s website domain is already rate.com and the name of its app, launched in the fall, is Rate.that found many former employees reported experiencing or witnessing persistent verbal abuse and a misogynistic environment while working at Guaranteed Rate. Guaranteed Rate, whose corporate headquarters is in Chicago’s North Center neighborhood, was founded in 2000 and has grown to become one of the largest mortgage lenders in the country based on loan volume, according to industry news and data provider Inside Mortgage Finance.

 

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