Brunell, who has a work background in human resources, took over the storefront at 7 S. Prospect Ave. June 1 and plans to open La Vie En Rose Apothecary in September. Her business replaces Divine Treasures, which has closed.
While this is her first business, Brunell has been thinking about a venture like this for several years. “I have always believed in the power of fragrance, so I knew from the onset that I would offer lots of fragrance products, such as perfume, candles, and diffusers,” she said. “There are so many chemicals and synthetic ingredients in beauty products, and with the increased interest in skincare by many very young people, it felt critical that I offer cleaner, green, and natural options.
“It was important to me that I offer healthier products that people may not be familiar with or find readily available,” she said. “I specifically sourced small-batch products and products with unique ingredients.” “It was my ideal location from the beginning,” she said. “Not only is it minutes from my home, it is also the community in which my family spends a substantial amount of our time.”