Salesforce has nearly doubled its money in Zoom IPO, but the company says it's in for the long term

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Salesforce invested $100 million in the Zoom IPO, following a strategy it took last year with Dropbox and SurveyMonkey.

Salesforce invested $100 million in Zoom's IPO, and it's paying off quickly, almost doubling in value in just three trading days.

"It was a very basic integration and now will be much deeper," Somorjai said in an interview this week."There are a lot of ways we can bring these products together." Zoom is the third cloud software stock Salesforce has bought in an IPO, following Dropbox in March 2018 and SurveyMonkey in September. Both of those produced less dramatic returns. Salesforce's $100 million investment in Dropbox is now worth $111 million, and its $40 million initial stake in SurveyMonkey is valued at $58.5 million as of Tuesday's close.

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