The Business Of Rebranding A Community's Sports Soul: How St. Louis Got Its Groove Back

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St. Louis has reposition itself as a destination city for leagues (Major League Soccer, XFL, NHL) and event rights holders (SEC, PGA of America, NCAA, U.S. Gymnastics) to host franchises and marquee sporting events. White knights, strong leadership, renovated sports facilities are a big reason why.

, he recalled feedback the team and facility operators received from SEC officials several years ago when they were considering bringing their men’s basketball tournament to St. Louis.

Thanks largely to Zimmerman’s yeoman-like efforts both locally and within the state, as well as major assistance from other key organizations like the, the building has undergone a three-phase facelift...with the final stages of these renovations slated for completion by September 2019. Not only did Mike detail the record-setting performance St. Louis enjoyed as PGA host, but he discussed how the innovative sell made to the PGA of America by the St. Louis bid group to use the championships to help improve the lives of inner city children through golf .

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