Tech companies from Microsoft to Qualcomm are embarking on a marketing blitz for a new type of computer they are dubbing “AI PCs,” promising artificial intelligence features embedded in their laptops and desktops.
So far, analysts and reviewers also are taking a sceptical tone toward the new laptops’ artificial intelligence abilities. Some smaller software makers optimized their apps for on-device AI. That includes Blackmagic Design Inc., which makes video-editing software that competes with Adobe’s Premiere, andFor now, available AI features are largely gimmicks, said a Best Buy Co. employee shortly after launch in June, who asked not to be identified for fear of professional repercussions.
PC makers like Dell Technologies Inc. and HP Inc. hope the machines will fuel consumer excitement for personal computers again. Many consumers, businesses and schools bought laptops in the early months of the pandemic, but haven’t yet upgraded.