Ad-tech company VideoAmp has nabbed $70 million to help marketers measure TV and OTT ads

VideoAmp raised $70 million in a new funding round led by The Raine Group to help marketers measure and target video ads using first-party data.

In theory, VideoAmp's approach could help prevent people from seeing the same ad over and over, one of advertisers' biggest concerns with OTT and TV.Ad-tech startup VideoAmp has raised $70 million, bringing the 5-year-old company's total funding to $106.6 million. The companyVideoAmp provides software that agencies and networks like GroupM and A+E Networks use to match first-party information with ad exposure data.

"Now that we have the data infrastructure and a product in-market for the last couple of years, [the money will help] scale that and support more enterprise customer use cases," he said. Investing firm The Raine Group led the round. The Raine Group's managing director and head of the Los Angeles office, Erik Hedge, and former Tribune Media president and CEOAd-tech companies are moving full speed ahead to chase OTT ad dollars. Here are the 13 companies poised to win the most.VideoAmp said it handles more than $10 billion in media placements for clients per year and that its net revenue has grown 700% in the past two years.

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