More companies listing benefits in job postings to attract candidates, study finds

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Seen as a recruiting tactic, the inclusion of benefits in job ads may be most impactful in low-wage fields.

More U.S. employers are dangling benefits to attract job applicants, a trend that could especially buoy workers in sectors that traditionally don't offer them. Nearly 60% of posted job ads list one or more benefits, up more than 50% from 2020. That's according to a new analysis by career services firm Indeed.com, which tracked the number of U.S. listings on its platform between January 2020 to May 2024 that mentioned at least one employer-sponsored benefit.

Family benefits still rareUnlike medical and insurance, retirement and paid time off, which are the most common types of benefits advertised by employers in job listings, family benefits remain a rarity, appearing in just 7% of all postings, although that is up from 2.5% in 2020, Indeed found. The coveted category of benefits includes paid parental leave, adoption assistance, family leave and bereavement leave.'Those tend to be unexpected benefits,' Shrivastalla said.

 

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