Anita Elberse: Executives and celebrities rush to take this scholar’s $18,000 class at Harvard Business School

Already a subscriber?A swarm of students waits in the classroom at Harvard Business School’s McCollum Hall to take selfies with Anita Elberse.

Elberse has just wrapped up her final classes of the session, including one on a more new-age cultural specimen – YouTube megastar MrBeast. Matte Babel, the chief brand officer of Drake’s production company, takes issue with some of MrBeast’s ad revenue numbers, then casually pivots to suggesting he and Elberse come up with a case study on Drake’s business.

“From the get-go,” she says, “I had the sense that I want to mix the talent side – the artists and athletes – with the executives.” “Course complete!” declared Fixer Upper moguls Chip and Joanna Gaines on Instagram the same year, next to a photo of the couple wearing Harvard letter sweaters and holding up diplomas. Elberse is back in her office a few days after that end-of-course lunch, sipping tea to recover her voice after “inhaling chalk for four days”.

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