E-cig company Juul is diving further into health with an app geared toward turning smokers into Juulers

this year, Juul started publishing health research as it works to move from buzzy startup to established company.

A big aim of that research is to show that its high-nicotine e-cigarettes might help smokers take up a healthier habit than using combustible cigarettes. Last month, the company financed a which provided the first clear evidence that some people are using Juul e-cigarettes to cut back on smoking.Erik Augustson, a former program director at the National Cancer Institute, is leading Juul's behavioral research team, a Juul spokesperson told Business Insider earlier this month. At NCI, Augustson worked on initiatives to get people to stop smoking, according to his LinkedIn profile.

Augustson's team will also conduct more research into patterns of use among adults and youth and explore the kinds of factors that might play a role in whether someone uses the Juul to switch away from traditional cigarettes. Currently, the team is focused on submitting an application to have its products approved by regulators at the Food and Drug Administration, the Juul spokesperson said.

As part of Juul's behavioral research program, its researchers are studying 100,000 participants, a Juul spokesperson told Business Insider this week. They are looking to learn whether and how these people change their smoking habits as they use the Juul over the course of up to a year.E-cig company Juul is considering creating a digital health tool for smokers who want to quit

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Tobacco company Reynolds blames teen vaping crisis on Juul in fighting FDA plan to rein in e-cigarettesThe FDA in March proposed limiting sales of fruity e-cigarette flavors to age-restricted stores to curb what it has labeled a teen vaping 'epidemic.' Reynolds says the plan is 'overly broad' and the FDA should instead focus on Juul. 🤣 🤣 🤣 Cheap talk no effect on breathing of living competent unions masterclass know rights routing relations sum delusional theory opinionmatters usmc JUULvaPOR therich killer skills afford design pull trigger VAporNATION HellsAngelsMC dail9 how last breath feels
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