The company behind Grok’s images is just 15 days old

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Black Forest Labs, the company Grok is using, was formed by the creators of Stable Diffusion and launched just 15 days ago.

FLUX.1 is the creation of Black Forest Labs, a company that launched on 1st August, founded by the creators of Stable Diffusion.

Granted, xAI released this functionality incredibly stealthily, in that it didn’t announce image generation at all in. However, users quickly discovered the functionality and soon after it became clear that there were few if any guardrails preventing folks from making bombastic requests. The only thing Grok seemingly won’t generate is an image of a dead body.Image generation is powered by a model known as FLUX.

While this isn’t anything new when it comes to AI development, FLUX.1 doesn’t seem to have any restrictions on what users can generate. This morning we asked it to generate an image of Mario and Luigi engaging in some gardening and it generated it instantly.As AI has advanced its become clear that copyright and licensing content are afterthoughts for developers.

Not that it will likely care, Stability AI, the company formed around Stable Diffusion was sued by Getty Images for alleged improper use of the Getty Images library. That lawsuit is yet to reach a conclusion after more than a year after it was filed and may just signal that even if you do ignore copyright protections, you can make your money and run before the copyright owners get what’s due.

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