Imogen Heap Is Building Tech to Change the Music Industry

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'If you’re just starting out new, how do you shout above the noise?' Singer-songwriter ImogenHeap wants to make it easier for musicians to get discovered

British singer-songwriter Imogen Heap is known for her intricate, intimate pop recordings, her work writing songs with Taylor Swift, and her score for the hit musical “.” She has also developed new technologies to create music and help musicians. For Ms. Heap, pushing innovation and sharing resources is a way to build community and boost musicians at all levels of the industry.

Her first U.S. concerts in nine years kicked off April 28, part of a tour spanning 21 shows. She performs wearing sensor-laden fingerless gloves called MI.MU, which she and a team of engineers and designers developed over the last eight years. Instead of fiddling with a laptop on stage, as many electronic artists do, Ms.

Ms. Heap’s nonprofit research and development group, Mycelia, is working with International Business Machines Corp. and Evernym, an identity company, to launch a digital hub for musicians. Called Creative Passport, it will provide verified, searchable profiles where musicians can collect and control their data—from biographies and detailed song credits, to information about publisher and record label representation—and, eventually, feed information to Spotify, YouTube and other music platforms.

 

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imogenheap deploying upstart small company strategies for survival might help, using successful corporate models, aka, look for recent companies that successfully dug themselves out of digital attack and internet drowning schemes to be found and sell products.

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