On the other hand, using a licensed microwave connection dedicated to business is like getting on your personal lane on a privately owned Autobahn. So says Gary Woolley, Chief Commercial Officer at Comsol, who says many organisations still don’t understand the difference between consumer grade unlicensed connectivity, and dedicated enterprise grade licensed spectrum.
“For many organisations, choosing a connectivity service is only about price. But cheaper services are generally not up to the demands of businesses today. Using the transport analogy, you’d pay less to travel to Pretoria on a bus on the crowded freeway than in a supercar on a private Autobahn, but your trip would be a lot slower,” he says.“Just because a car is capable of going 300kmh doesn’t mean you’ll be able to drive that fast on a gridlocked freeway.
He says: “The CX portfolio runs on controlled, licensed spectrum, so we have full control of the connection and we can guarantee performance and SLAs. When we sell a 100Mbps service, that’s what you’ll get.”
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