An Austin company is marketing finger prick blood tests, years after Theranos’ failure

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BetterWay blood testing is part of a growing field of companies striving to carve out a niche in the blood testing industry.

promised to revolutionize the blood testing industry with just a few drops of blood, the end result was disaster: company leaders made false promises that led to multiple prison sentences.

Jim Ross was among the early patients to try out this method at Lake Hills Pharmacy in Westlake. He said he learned about BetterWay from his daughter, who has a connection to the company. Eric Olson, the founder and chief operating officer of BetterWay’s parent lab, Babson Diagnostics, said he expects this on-demand testing to be appealing to so-called “health optimizers,” who want to monitor and fine-tune their health as much as possible. But his primary motivation was to remove barriers that often keep patients from having routine blood work done.

“It's unfortunate that a lot of us are skeptical because Theranos didn't do it the right way,” said David Koch, a professor of pathology and laboratory medicine at Emory University in Atlanta.

 

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