Republican presidential nominee and former U.S. President Donald Trump reacts at a rally in Las Vegas, Nevada, U.S. September 13, 2024. REUTERS/Piroschka Van de Wouw
But neither he nor his family provided much detail about the business - World Liberty Financial - including how it was formed, financed or what services it would provide. After previously deriding cryptocurrencies as a scam, Trump has embraced digital assets during his re-election campaign, promising to make the United States the"crypto capital of the planet" with light-touch regulation and a national stockpile of bitcoin.