Housed in The Mart, formerly known as the iconic Merchandise Mart — an architectural staple on the city’s River North riverfront — theThe spring show welcomed 154 bridal and occasion designers across the categories of bridal gowns; menswear; mother of the bride and bridesmaids; childrenswear ; bridal accessories ; special occasion party looks ; intimate apparel; footwear, gifts, and more.
“As everybody knows, it’s about her wedding wardrobe, not just after parties but also bachelorette parties, showers, receptions and after. The multiple dresses are very strong, which is great so girls are able to explore different personalities,” she said. “We have only one collection a year and we show in Barcelona in April, but we are trying to offer the customers of the stores in America the product where they buy and when they buy. That’s why we’re here in Chicago, to cover the last of the season,” Sever Garcia, commercial director of Pronovias, told WWD.