Melbourne company Game On Product Group chased a deal with football superstar Lionel Messi to launch a new fragrance.What's next?Two Australian childhood friends have secured an extraordinary business coup by winning over Lionel Messi and acquiring the global rights to create and distribute the football legend's fragrance brand.
The reason for that has now been revealed after an 11th hour mission to Miami by the lifelong mates that helped lock the deal away.After making their video pitch along with other companies from all over the planet, the Aussies took matters into their own hands after talks had begun to stall. "We'd invested quite a lot emotionally and monetarily. We'd had a few zoom calls, but this was the first attempt to meet face-to-face. Argentinians to Australians was a big part of it, drawing similarities to our cultures. We both love our sport and a steak and red wine.The meeting with Messi's father in Miami eventuated and the pitch worked.
"We signed it, went back to the hotel and up to the rooftop bar, cracked open a bottle of champagne, looked at ourselves and went, 'we did it!'," Rubenstein said. Getting Messi involved in the business plan, rather than simply using his image, was a shrewd move from the Aussie team and seemed to agree with the football icon who has been hands on with the composition of the fragrance.
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