a way for a company-even one with no physical location-to take advantage of the huge number of active iPhone users by having their brand name and corporate logo appear on emails, phone calls, payment apps, and more. At last count, there are approximately 1.46 billion active iPhone users, and verified corporations can reach these people by having their branding and logo appear on popular native iOS apps like Apple Maps, Mail, and Wallet.
"We’re excited to offer all businesses — including those without a physical location — the ability to create a brand that appears across the Apple apps that over a billion people use every day. We designed Business Connect to empower businesses to present the best, most accurate information to Apple users. With today's updates, we’re helping even more businesses reach customers, build trust, and grow.
A logo can replace the category icon used on Apple's Tap to Pay on iPhone giving users more confidence and peace of mind when making payments using this system. | Image credit-Apple