If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? A personal brand puts your name in lights, while a business brand keeps the spotlight on your company. Both can work, but each brings different strengths.gives you flexibility and visibility. It connects people to a face, a story, and an opinion. A business brand keeps the focus on the company. It lets you stay behind the scenes and build something independent.
A personal brand attracts opportunities. Speaking gigs, press coverage and partnerships come your way without you having to ask. You’re already on people’s radar. A strong personal brand lets you stand out, meaning less need for ads and traditional marketing.Sharing expertise and showing up consistently makes you a trusted voice. When people think of your industry, they think of you first. They see you as someone who leads, not follows. This trust turns into loyalty.
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