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The Dark Side Of AI: How Deepfakes And Disinformation Are Becoming A Billion-Dollar Business Risk

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Deepfakes News

Disinformation,AI,Artificial Intelligence

Bernard Marr is a world-renowned futurist, board advisor and author of Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society. He has written over 20 best-selling and award-winning books and advises and coaches many of the world’s best-known organisations.

Every week, I talk to business leaders who believe they're prepared for AI disruption. But when I ask them about their defense strategy against AI-generated deepfakes and disinformation, I'm usually met with blank stares.

Think of it like a fire drill for the digital age. Every employee should know exactly who to contact and what steps to take when they encounter potential AI-generated misinformation. Your marketing and PR teams, in particular, need to be ready with pre-approved response protocols and communication strategies.While human vigilance is crucial, technology plays an equally important role in your defense strategy.

Success in this new landscape requires a shift in organizational culture. Vigilance needs to become second nature, and the ability to quickly verify and respond to potential threats must be woven into your company's DNA.

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