It’s a $250-billion per year industry, but how much do digital influencers actually make?

Rachel Passarelli, 29, often finds herself stressing over the weather. As a digital content creator, lighting is a game-changer and overcast skies can cost her hours of extra editing work or lost productivity. Every picture and every video has to look right – hundreds, sometimes thousands of dollars are at stake.

She also spends a lot on the business: two phones with maximum storage and $3,000 a month on personal care and travel to events – though she can write off a lot on her taxes as a business expense. What frustrates her the most is that many brands still underestimate the amount of work that goes into creating a single piece of content.

Agencies, consultancies, and apps connecting influencers to brands have proliferated to tackle this. INF Agency is one of the biggest, with talent averaging six-figure yearly earnings and some in the seven-range.

South Africa South Africa Latest News, South Africa South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Goldman Sachs’ quarterly profit jumps 45% on investment banking strengthThe bank’s total profit was $2.99-billion, or $8.40 per share, for the three months ended Sept. 30, compared with $2.06-billion, or $5.47 per share, a year ago
Source: globebusiness - 🏆 31. / 66 Read more »

Manulife reports quarterly earnings up on Asian growth, says adding more AI toolsManulife reported a third-quarter profit of $1.83-billion, up four per cent from last year
Source: globeandmail - 🏆 5. / 92 Read more »