Research: Public Opinion Is Not Enough to Hold Companies Accountable

While the court of public opinion can be an effective tool to push companies to avoid involvement with human rights abuses, new research suggests that in certain situations, this mechanism can be insufficient for effectively aligning incentives.

shortcomings of relying on a “business case” to justify doing the right thing, many organizations continue to act as if bottom-line profits — rather than ethical concerns — must drive all business decisions. In particular, some leaders havethat the court of public opinion creates a reputational cost to working with governments or business partners that may have committed human rights abuses.

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