Nike Faces Headwinds as It Restructures Business

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NIKE,Earnings,Sales

Nike is grappling with challenges as it attempts to revitalize its brand and product offerings. Analysts predict a decline in sales and profits, and the company's recent strategy of reducing supply for popular products like Air Force 1s, Dunks, and Air Jordan 1s has impacted retailers like Foot Locker.

Analysts are expecting earnings per share of 64 cents on revenue of $12.18 billion, according to LSEG.Streaming 24/7: Watch NBC 5 local news and weather for free wherever you areAnalysts are expecting sales to drop more than 9% from the year-ago period and profits to plunge by about 38%. The dismal outlook comes as Nike works to turn around its business and fix its product assortment by pulling back on three of its key franchises: Air Force 1s, Dunks and Air Jordan 1s.

Those stylesunder former CEO John Donahoe, but then became so commonplace that they lost their cool factor. Now Nike is trying to cut back supply. Nike has warned that strategy will pressure sales in the short term. But it has also affected Foot Locker, which missed Wall Street's estimates on the top and bottom lines in its third-quarter report Dec. 4 in part because of soft demand for Nike products, its CEO Mary Dillon told CNBC at the time. Foot Locker's dismal quarter was a warning sign for Nike and a clue that investors may need to be patient as they wait for the sneaker giant to turn its business around. When Nike reports earnings Thursday, Hill will have been in the new role for just over two months, and it's going to take time to see the effects of strategy changes.How Mark Cuban protected his wealth after becoming a millionaire: I invested ‘like a 60-year-old' and lived like a studentfor Major League Baseball, the NFL's decision to renew its contract with Nike through 2038 was a major vote of confidence. Shares of Nike were down about 27% in 2024 as of Wednesday afternoon, compared with a roughly 27% gain for the S&P 500.White Settlemen

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Nike Faces Earnings Slump as It Restructures Product LinesAnalysts predict a significant drop in Nike's earnings and revenue for the upcoming quarter. The company is implementing a strategy to revamp its product assortment by reducing supply for popular franchises like Air Force 1s, Dunks, and Air Jordan 1s. This move aims to recapture the exclusivity and desirability of these styles.
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