Purpose And Profit: How This Founder Beat Addiction To Build A Business That Makes A Difference

TweetShareShare Four years ago, Kelsey Witherow woke up in a Barcelona hotel room without any idea how she got there. On the floor, an empty bottle of red wine refracted shards of harsh yellow sunlight. A thatch of damaged clothes sat crumpled in a corner. Confused, she sat up in bed, unlocked her phone. She discovered her boyfriend had dumped her the night before. Coworkers were asking if she was alright. One bemoaned her wasted potential.

I’ve also counseled others on the subject. In a former life, I was a school teacher. Once a student of mine asked me how she could become a CEO when she grew up. I believe I told her some version of, “Think of a problem to solve, go to college, and work really hard to make your solution really great.”

That meant baking, which she’d always loved. Each night, after she got home from work, she occupied her time and her newly-sober mind making truffles and cakes, brownies and, yes, cookie dough. She baked for her friends and for her coworkers. She recalled it as a kind of kinetic therapy, but it turned out to be of tangible value, too; everyone who tried her treats loved them so much, it became obvious to Kesley that she could try selling them.

Inspiration didn’t truly strike, however, until Kelsey joined a group of friends for a night out in the Mission. Kelsey, assuming her usual role as social shepherd, guided the group from bar to bar and, at the end of the night, suggested getting desert. No one was in the mood, however, for ice cream or for cupcakes. That’s when it hit her. Kelsey steered everyone back to her apartment, where she made globs of cookie dough and served it by the appreciative, drunken bowl-full.

Next, she began sharing her story publically. She did press in which she detailed her struggle with alcoholism. In the weeks leading up to the opening of her first brick and mortar location on Market Street––an opening which coincided with Kelsey’s two-year anniversary of sobriety––readers on Doughp’s social media pages were told that if they said, “It’s dope to be sober” at check out, they’d get 20% off their order.

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