Bourbon’s Rule Breaker: How Barrell Craft Spirits Upblended The Whiskey Industry

  • 📰 Forbes
  • ⏱ Reading Time:
  • 30 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 53%

South Africa News News

South Africa South Africa Latest News,South Africa South Africa Headlines

Meet bourbon’s rule breaker:

Raising capital has been one of his greatest challenges. Beatrice used his own money—along with some funds from friends and family—to start Barrell. But it immediately became evident that he would need more cash to stay competitive. In 2016, after several rounds of negotiating, Beatrice thought he’d found a great partner. A $3 million private equity injection would help him buy more barrels and double down on his ­guerrilla marketing strategy of engaging with ­influencers.

Normandin now admits that the traits that gave rise to those concerns are among Beatrice’s strongest attributes. In fact, Beatrice analyzes every small detail, like studying hundreds of label variations to learn why consumers will pay $20 more if the label is on the lower third of the bottle. Even the name, Barrell, came from weeks of debating various monikers before he landed on it.

“There’s just not fooling Joe,” says Jeff Hopmayer, founder of the Brindiamo Group, a beer and spirits broker. “He will know where something is from and knows what he should pay for it.”

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 394. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

9 scandals that rocked the gambling industryWhile some gambling cheaters managed to evade casino security for years, most found their way to a jail cell.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Justice Department Investigates Chicken Industry For Price CollusionEven worse than artificial additives... 😁 GET EM!!!! Sasha_Strikes
Source: Forbes - 🏆 394. / 53 Read more »