GM defies a shrinking sports car market with its new, sub-$60,000 Corvette

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General Motors is bucking convention by boosting production of its new Corvette even as the sports car market shrinks

General Motors Co. is bucking convention by boosting production of its new Corvette even as the sports car market shrinks.

“It’s very significant for us financially,” GM Chief Executive Mary Barra said at the car’s unveiling in Tustin late Thursday. “It has been — and this car will be.”GM hopes to find a new generation of buyers with its entry-level Stingray and lure wealthier sports car collectors who currently drive European models.

In its place, the Stingray will have an eight-speed automatic transmission with paddle shifters. That’s become the active transmission of choice among high-end European sports cars.The new Corvette allows drivers to use the paddles and choose a specific gear, rather than just go up or down one at a time. So it operates like a manual, just without a clutch pedal and a stick shift between the seats.

 

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