is turning to technology to scout new routes, hedge against increasing fuel costs, and offer fliers additional services.
At the recent Oracle OpenWorld Asia in Singapore, CEO Fernandes said AirAsia, which sold 16 billion ringgit of tickets online last year—a small fraction of its total revenue—needs to add digital products more quickly. “If you don’t change,” he said, “you die.”founder Mike Cowen knew that if the company was going to make good on its plan to double its revenue within the next five years, it would need to make substantial changes to its business operations.
“We have a small IT staff and needed one platform that could automate all of our routine tasks, integrate all of our different software systems, and give users from each business area access to the same exact information,” Sugg says. In addition, automated data sharing between functions makes it easy for the accounting team to run reports, share information with auditors, or create dashboards for company executives to conduct strategic analysis.
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