Young SMEs and companies that have recently switched banks are prime UK neobank targets

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 19 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 51%

South Africa News News

South Africa South Africa Latest News,South Africa South Africa Headlines

Some challenger banks are mobilizing to draw in SMEs – and could benefit from focusing on marketing to these target segments:

This is an excerpt from a story delivered exclusively to Business Insider Intelligence Banking subscribers.

New companies. Among SMEs under five years old, the share of respondents who said their business will switch banks in the next five years swells to 46%. And these younger businesses seem less predisposed toward incumbents: Only 78% of the businesses in this category use high street banks, which, while still high, is a 10-point drop off from 88% overall.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines