This story requires our BI Prime membership. To read the full article,The Trade Desk's CEO Jeff Green said
Green's comments underscore how Amazon's growing ad ambitions post a threat to ad-tech companies. He made his comments on a second-quarter earnings call. The Trade Desk reported $159.9 million in revenue in the quarter, a 42% increase year over year, which it credited to a 250% increase in OTT ad spend during the quarter.
The partnership also means ad-tech fees charged to publishers will be reduced"significantly," Green said, without being specific.
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