CBS and Viacom reached a deal on Tuesday to reunite the two companies after 13 years apart. The proposed deal, if completed, would create a media giant called ViacomCBS, Inc. with roughly $28 billion in revenue. Viacom CEO Bob Bakish will lead the combined company as president and CEO, and current CBS CEO Joe Ianniello will serve as CBS' chairman and CEO. Shares of CBS and Viacom were flat during afternoon trading, when the deal was announced.
CBS and Viacom reached a deal on Tuesday to reunite the two companies after 13 years apart. The proposed deal, if completed, would create a media giant called ViacomCBS, Inc. with roughly $28 billion in revenue. Viacom CEO Bob Bakish will lead the combined company as president and CEO, and current CBS CEO Joe Ianniello will serve as CBS' chairman and CEO. Shares of CBS and Viacom were flat during afternoon trading, when the deal was announced.
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