into the brick-and-mortar point-of-sale space , as its goal of covering all of a retailer's payment and commerce-related needs requires wide-ranging efforts. If it can serve as a one-stop-shop for everything a merchant needs, including processing, financing, business management tools, and more, it may be able to build loyalty from its clients while attracting more, and potentially securing greater revenue from all of its users with its numerous services.
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