Investors say these are Austin's 11 hottest startups to watch in 2020 - Business Insider

with an army of well-off employees looking for better cost of living without compromising vibrant culture.growing along with its burgeoning venture capital industry.

Perhaps best known for birthing PC and enterprise IT giant Dell, some of the city's fastest growing startups are making names for themselves in the athleisure, healthcare, and finance industries.Click here for more BI Prime storiesAsk any investor where the next big startup will come from, and odds are they won't say San Francisco.

The high costs of living, and the accompanying costs of labor, have pushed many investors to look elsewhere to stretch their venture dollars further. On top of that list is Austin, Texas — where Business Insider recently spent a week talking with investors and founders to get the pulse of its fast-growing tech scene.

The capital of the Lone Star State is commonly referred to as the "Silicon Hills," a reference to the hills just over the highway bordering the city to the north. With a top-ranked university, desirable downtown housing, and thriving outdoor leisure scene, Austin is drawing more attention to itself as an incubator for some of tech's hottest up and coming startups.

"We've always been called out as being a second-tier startup environment," investor and Osano founder Arlo Gilbert told Business Insider. "There was San Francisco, Boston, New York, Los Angeles, and then Austin was like, five. And I think that most of us here have felt like that wasn't fair."

We’re watching all of them. Beep beep. Steve quit hitting the horn! Oh great now there is a brawl on the spaceship. Catch ya later.

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