How Indré Rockefeller Is Creating A Niche In The $20 Billion-Plus Global Luggage Market

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Indré Rockefeller, cofounder of Paravel, a luxury travel luggage and accessory brand, discovered a gap in the $20 billion-plus global luggage market. Launching in 2016, her company provides high-quality, stylish travel bags at an accessible price point from a brand that consumers connect with.

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“I was traveling all the time,” Rockefeller explains. “I was working for an international fashion brand. I was on the road visiting our stores, going to our headquarters and flying to various cities for Fashion Week; living out of luggage basically. I was constantly going to go pack up and found myself thinking, ‘why isn't there one brand that I am drawn to, to solve all my packing needs?’ I'm going to six-to-seven different brand companies to solve my travel needs.

When launching the brand, Rockefeller and her business partner, Andy Krantz, focused on creating a product that resonated with an international consumer. They use materials that are resilient and time-tested. In doing so, the company has re-engineered cotton canvas and nylon into stylish, functional silhouettes destined for modern life.... [+]Rockefeller’s foray into fashion occurred after a back injury ended her career as a professional dancer.

Talk to people in the industry you want to move out of now. Sometimes there are surprising moments where what you think you're looking for could in fact be replicated where you’re at; understand what the options are within your own industry.

 

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