A martech startup called Vana claims that it has built a platform that can help cannabis and CBD brands run ads legally using age-gating and state-gating technology. The company says it has signed on more than 6,000 cannabis and CBD brands and retailers and has been running ads across its publisher network that includes BuzzFeed, Hearst, and USA Today.
"The cannabis industry has gone from a cottage industry to multibillion dollar industry, and you can't do that without tech infrastructure," Sheldon Owen, Vana's founder and CEO, told Business Insider. "I saw the opportunity to build a solution that helps propel these brands ahead in digital commerce while also building trust and complaince."Vana, founded as Muncheez in 2017, has raised $3.
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