News Formal

Facebook's rebrand aims to clarify what products the company owns - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 19 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 51%

South Africa News News

South Africa South Africa Latest News,South Africa South Africa Headlines

Facebook's corporate rebrand aims to ease reputational damage by better aligning itself with its other apps – but the strategy could backfire:

its corporate parent Alphabet in 2015, the corporate rebrand introduces FACEBOOK as the umbrella organization for its apps: Facebook, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra. At first blush, we think rebranding is part of Facebook's broader effort to alleviate reputational damage by aligning itself more closely with its more appealing apps — but that strategy could backfire.

Facebook might also be attempting to strengthen its case to antitrust regulators with the rebrand, as it could help the company more credibly argue that its products are too integrated to break apart. Antitrust scrutiny on big tech is growing more and more intense: There are currently four simultaneous antitrust investigations into Facebook, including by the

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Delete FalseBook!

Kill it with fire

Really? I thought they were required to do so.

deleteFACEBOOK

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Twitter CEO Jack Dorsey just trolled Facebook's rebranded all-caps logo - Business InsiderJack Dorsey's trolling isn't anything new, given how many times the Twitter CEO has publicly taken aim at Facebook and CEO Mark Zuckerberg.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Adobe's CTO explains how it uses AI to disrupt its own business model - Business InsiderAdobe's CTO explains how it's competing with the rest of Silicon Valley for AI talent, and why it's trying to make its own products irrelevant before a competitor can
Source: BusinessInsider - 🏆 729. / 51 Read more »

Uber delivers mixed Q3 earnings results - Business Insider - Business InsiderUber accelerated revenue growth in its core ride-hailing segment after more than a year of stagnation, but still has a net loss of $1.2B in Q3 2019.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Facebook execs planned 'switcharoo' on data policy, court filings show - Business InsiderFacebook began cutting off access to user data for app developers from 2012 to squash potential rivals while presenting the move to the general public as a boon for user privacy, according to court documents reviewed by Reuters. No one would care if Zuck hadn't apologized and made everyone suspicious that they had been harmed.
Source: BusinessInsider - 🏆 729. / 51 Read more »