Instagram to test hiding likes: how it will impact influencer business - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 50 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 51%

South Africa News News

South Africa South Africa Latest News,South Africa South Africa Headlines

Instagram is testing hiding 'likes' and some influencers are angry. Industry execs told us how the change will affect their business.

for many social-media influencers and a major part of their online businesses.

Wescott said he believes brands will find alternative ways to measure engagement through looking at things like comments, shares, and Instagram Stories.When deciding which influencers to work with, brands have already stopped just looking for the ones with the most followers, and are instead focusing on those with the highest engagement. They measure this in various ways.

Talent managers Dan Levitt and Taylor Urke said they didn't think this change would affect business because there are other backend metrics that allow influencers to prove engagement, such as commenting or swiping up on Stories. "People that comment or save a post take the time to engage with it more," she said. "Social media users, especially the younger generation, have to realize they are more than the number of likes on a photo."Joe Gagliese, the CEO of the influencer marketing company Viral Nation, said he doesn't think this will change much for marketers.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Of course there's a pros and cons of this but it will seriously affect influencers' business. It's good for users' mentalhealth though. socialmedia instagram

No love for u! 🤣

I think it’s a good idea. It prevents the need for artificial likes and paid followers. As long as a company or influencer can still privately see who is engaging.

Angers influencers? It must be good.

For those of us who rarely get 'Likes' I am loving this. Your turn Twitter jack

they already idle these things 🙄

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

College athletes could get big influencer brand deals: marketing execs - Business InsiderA new NCAA rule would allow college athletes to profit from endorsements, which opens doors for influencers deals that are still likely years away. Great!
Source: BusinessInsider - 🏆 729. / 51 Read more »

A hidden United benefit will extend your trip for next to nothing - Business InsiderIf you're booking a trip on United miles, this little-known benefit lets you add an extra flight onto your international itinerary for next to nothing
Source: BusinessInsider - 🏆 729. / 51 Read more »