Google Wallet into Google Pay). It also ran a site to compare financial products like auto insurance and credit cards between 2015 and 2016 but shuttered it after about a year.
Instead, Google will need to drive signups either by integrating innovative features to create an exemplary customer experience or by using incentives, such as a signup bonus. And in order to get the account to contribute to its bottom line, it will need to go a step further and incentivize users to deposit their salaries in the Google checking account and make it their primary account, through offerings like early access to wages or overdraft cushions.
Working with Google will carry some advantages for Citigroup and Stanford Federal Credit Union, as they'll gain a customer for each new consumer Google can woo to its offering.