Alisha Marie, Remi Cruz from YouTube to podcasting with 'Pretty Basic' - Business Insider

When Alisha and Remi'stold the two friends that their chemistry would work well on a podcast, they saw an opportunity for greater creative freedom on a new platform. But the transition to audio was not without challenges, they said.

While Remi said it felt natural to open up on microphone right away, Alisha said she initially found it much more difficult to create audio-only content as opposed to crafting Snapchat stories or Instagram posts. The "Pretty Basic" ad rates are dynamic, Alisha said, as podcast ads allow for more specific targeting than some other platforms. For instance, Ramble uses a process called dynamic insertion to switch ads in and out of shows as opposed to baking them in, said Cadence13 Chief Content Officer Chris Corcoran, so advertisers can insert ads in back catalogued episodes if they gain impressions.

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