Tutorial company signs up African migrants with ruthless sales tactics

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It was the fear that his daughter could miss out on her dream of studying law at the University of Melbourne that convinced Khames Jumma to sign up

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It was a big investment for Mr Jumma, a breadwinner with a net weekly income of $850. For the first few weeks it seemed like a good investment, as Aza logged on for extra assistance with her year 11 studies. The Jummas are not the only Sudanese family in Melbourne’s west to have been snared this year by the hard-sell tactics of the same online tutorial company.“They told me they would help my kids with their education and my kids would get better marks,” Ms Bahir said.

About $800 was direct debited from Ms Bahir’s bank account before she put a stop to the payments, with an outstanding debt of $6900.Aza and Lina approached StandUp, a social justice group that works with the Sudanese community for help. The online tutoring company has operated under multiple names over the years, including CAMI Worldwide, Compass Matin, Maths & Learning Excellence, Academy4Kids and iTutor Learning.

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